Compared to 20 years ago, we appeal to a different consumer group in today’s setting. Nowadays, we are confronted with an informed consumer profile who always wants more, questions more and investigates more. The high expectations of consumers are not limited solely with the quality, price, presentation and fast delivery of the product; but go beyond these to consider the conditions under which a product was manufactured, bringing before us an informed audience.
It is exactly at this point that we will take the first step of our strategy, which combines ONSA Refinery’s 60-year knowledge of the industry with environmentally-conscious manufacturing technologies and incorporates young human resources to this development. Let’s not forget, those which persist are those which make a difference.
By adding its dynamic power to the synergy created when Italian technology and expertise met Turkey’s thousands-year-old jewelry tradition, ONSA Refinery has strengthened its place as the leader in the industry. We aim to become one of the world’s leading 10 manufacturers in the next 5 year; with our fast, flexible and competitive organization.
We strongly believe that ONSA Refinery products, supported with the power of Altınbaş Holding, will be among the products most sought after by industry member today and in the future, as has been the case in the past.
Chairman of the Board